Subscription Expansion: Enabling More Creators to Enhance Relationships With Their Communities

TikTok is fueled by the creativity of our creators, who have fostered close-knit communities through their content. On TikTok, every niche, interest, and passion is celebrated. With a creator community as diverse as their interests and aspirations, we continually explore new ways to support their growth by offering a range of monetization opportunities.

As part of those ongoing efforts, earlier this year we announced plans to redesign and expand LIVE Subscription to make it available to non-LIVE creators. Today, we're excited to share that the updated Subscription feature is rolling out to eligible creators in select regions, with plans to expand to more markets in the coming weeks.

Subscription allows creators to offer their most engaged followers special access to exclusive perks, unique experiences, and a members-only community for a monthly fee. Building on the strong, authentic connections they've already established through their content, creators can use the feature to provide an exclusive space to enhance these relationships and encourage more meaningful engagement. By offering premium experiences, creators can strengthen their community while also enhancing their growth on TikTok to increase their monthly revenue.

Creators can customize their Subscription packages to offer three different tiers, selecting benefits that best reflect their personal style and community needs. These include:

• Private Communication Channels: Privileged access to various communication channels, including Sub Space, chats, comments, and messages, for direct interaction with their subscribers.
• Exclusive Content: Special videos, LIVEs, and notes that are only visible to subscribers.
• Community Identifiers: Unique stickers for use during LIVEs and evolving badges that appear next to subscribers' names on their profiles and in comments, reflecting the creator's distinct community identity.
• Customized Perks: Ready-made perks provided by TikTok, such as performance requests, Discord roles, shoutouts, and LIVE topics, or custom perks designed by the creator specifically for their community.

Subscription joins our growing suite of monetization offerings, created to support and reward creators in new ways as they continue to inspire and engage our community. We are committed to providing the best tools to enhance their authentic and creative expression on TikTok and will continue to refine Subscription based on our community's feedback. To access Subscription, creators must be 18 years or older, have an account in good standing with at least 10K followers and 100K video views in the past calendar month, or meet specific LIVE eligibility requirements.

With a variety of monetization options available on TikTok, creators can navigate to the Monetization module in TikTok Studio for an overview of all offerings, personalized recommendations, and detailed revenue analysis to identify new and relevant growth opportunities on the platform. For additional support, creators can visit the Creator Academy for educational resources designed to help them unlock their full potential on TikTok.

We are dedicated to maintaining a safe and welcoming environment for everyone to express themselves and connect on TikTok. To ensure the safety of our community, all content must adhere to our Community Guidelines and Terms of Service.